SABADIE W. & VERNETTE E. (2005), « Le managemnt d'une servuction « on line » : quelles caractéristiques et implications pour le marketing ? » Gestion 2000, Nov-Déc, pp. 171-193.
Articles accessibles via le serveur science direct http://www.sciencedirect.com/
-Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities • Business Horizons, Volume 49, Issue 1, January-February 2006, Pages 51-60 Sandeep Krishnamurthy
-An e-customer behavior model with online analytical mining for internet marketing planning Decision Support Systems, Volume 41, Issue 1, November 2005, Pages 189-204 Irene S.Y. Kwan, Joseph Fong and H.K. Wong
-Understanding B2B and the Web: the acceleration of coordination and motivation • Industrial Marketing Management, Volume 32, Issue 7, October 2003, Pages 553-561 Pierre Berthon, Michael Ewing, Leyland Pitt and Peter Naudé
Ouvrages :
-Rechenmann JJ (2002), Internet et le marketing, éd. d'Organisation.
-Rechenmann JJ (2002), Places de marché, mode d'emploi.
