ISA-STRAT: Management strategy for mobile phone operators

Coordinator:  Virginie LETHIAIS   


Through a simulation exercise based on the mobile phone market students improve their knowledge of competition mechanisms and the repercussions in terms of marketing, managerial and financial decisions.
Imaginary firms are created by several groups of students. They confront each other in the telecoms market by determining their own strategy and offers.
Questions of innovation and market regulation are evoked bearing in mind the arrival of 3G and virtual operators (MVNO)

Duration: 24h



Educational resource

Le manuel du jeu.

Recommended reading

Le manuel du jeu sera distribué et est à lire avant la première séance.

  Year 2006/2007
Last update: 12-JUL-06
Last validation:

IMT Atlantique
Campus de Brest
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3

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