UVF3R502: Strategic Marketing of New Medias - Fall 2016/2017
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IG 3A Automne
MS IAE Automne FIP 3A IR Automne |
| EDF03R502 | |
| Presentation | |
| Aims To acquire sufficient understanding of the law concerning electronic communications, of the sociology of usage and of the the marketing of interactive services to be able to draw up reports and elaborate scenarios of strategic marketing. At the end of this unit students will be able to propose recommendations on themes linked to the convergence of media: vidoeo on demand television to cell-phones platforms for buying downloaded music,… Organisation 1. Electronic communication law o Annie Blandin : 10 h o Martine Georges : 5h o Robert Maxwell : 5h 2. Seminar « Innovative uses and on-line services » · Pierre Musso : 2,5h · Dominique Boullier : 2,5h · Franck Cormerais : 2,5 h 3. Marketing of interactive services · Jean-Jacques. Rechenmann : 10h · Patrick Reffait : 5h Evaluation of unit · MCQ or exam based on the lessons · Microprojet « innovative uses and strategic marketing of new media» This document, produced along with a fellow student, will include a legal framework and reflection concerning the question of « innovative uses and strategic marketing ». It will include a theoretical reflection( based on 2 or 3 articles) and an empirical development. Possible orientations possibles of the microprojet : 1 Strategic Marketing of cultural wealth o New on-line media versus television o New on-line media versus cinema o DVD and downloading : which marketing models? o Strategic Marketing of 3 G coming up to 2010 o Television on cell-phones o ….. 2 Deeper study, in a specific dossier,of a theme developed in the marketing project | |
| Access conditions : Title : Services and business engineering Unit open to other options : yes (Rennes campus only) | |
| Location : RENNES | |
| Coordinator : Thibault DE SWARTE | |
| Co-Coordinator : Annie BLANDIN | |
| Credits IG 3A : 6 | |
| Credits MS IAE : 5 | |
| Credits FIP 3A IR : 6 | |
| Dernière màj le 08-FEB-16 par MARZIN | |
| Modules | |
| Code | Intitulé Title |
Responsable Coordinator |
Co-resp. | Etat State |
Date màj Last update |
|---|---|---|---|---|---|
| F3R502A | Marketing des services d'interactivité | T.De Swarte |  |
08-02-16 | |
| F3R502B | Droit européen des réseaux et des médias | A.Blandin | |
08-02-16 | |
| F3R502C | Usages innovants et services en ligne | T.De Swarte | |
08-02-16 |
IMT Atlantique
Campus de Brest
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3
France
Tél +33 (0)2 29 00 11 11
Fax +33 (0)2 29 00 10 00
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3
France
Tél +33 (0)2 29 00 11 11
Fax +33 (0)2 29 00 10 00