UVF3B302: Management and Information Systems - Fall 2006/2007

IG 3A Automne
The "Management and Information Systems" option analyses the recent increase in ICTs within companies and their main functions: marketing, strategy, logistics, human resources, production. The course covers the stakes, the setting up and the consequences of new professional systems of information. This leads to an assessment of the overall coherence of these information systems.
Theme 1: Professional skills and the Information System
- Marketing and IS: e-marketing devices, CRM (Consumer Relationship Management), multichannel ...
- Theme 2:Transversal questions relative to Information Systems
- ERPs: problematic, setting up
- Urbanisation: problematic setting up
- Knowledge management
- IS management within organizations
Skills acquired in this unit concern technical and organizational solutions which students may be required to pilot or advise on in their future business career.
The unit has one module.

Location  : BREST
Coordinator  : François DELTOUR
Co-Coordinator  : Philippe PICOUET
Credits IG 3A  : 6
Dernière màj le 24-APR-07 par GRAVOT
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Last update
ISA-MASI M .   Validée 27-11-06

IMT Atlantique
Campus de Brest
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3

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