UVF3B101: Integrated approach to service engineering - Fall 2006/2007
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MR 2A IHM Automne
IG 3A Automne |
| EDF03B101 | |
| Presentation | |
| The option is designed as an introduction to one of the main objectives of the course: creating a link between formal knowledge and entreprenieurial know-how, covering models of consultancy decision and marketing skills. After a lecture in each of the two fields, students participate in a "business game" in the domain of mobile telephony. The game helps them develop a business approach through taking a number of decisions of strategic importance to the future company. - Decision models - Services marketing - Simobiz Business Game | |
| Access conditions : - ISA option | |
| Location : BREST | |
| Coordinator : Philippe PICOUET | |
| Co-Coordinator : Annie BLANDIN | |
| Credits MR 2A IHM : 6 | |
| Credits IG 3A : 6 | |
| Dernière màj le 29-JAN-07 par GRAVOT | |
| Modules | |
| Code | Intitulé Title |
Responsable Coordinator |
Co-resp. | Etat State |
Date màj Last update |
|---|---|---|---|---|---|
| ISA-MARK | Marketing des services | . |  |
23-03-07 | |
| ISA-MODE | Decision modelling | . |  |
30-09-06 | |
| ISA-STRAT | Management strategy for mobile phone operators | . | |
12-07-06 |
IMT Atlantique
Campus de Brest
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3
France
Tél +33 (0)2 29 00 11 11
Fax +33 (0)2 29 00 10 00
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3
France
Tél +33 (0)2 29 00 11 11
Fax +33 (0)2 29 00 10 00