UVF3B101: Integrated approach to service engineering - Fall 2006/2007

MR 2A IHM Automne
IG 3A Automne
The option is designed as an introduction to one of the main objectives of the course: creating a link between formal knowledge and entreprenieurial know-how, covering models of consultancy decision and marketing skills. After a lecture in each of the two fields, students participate in a "business game" in the domain of mobile telephony. The game helps them develop a business approach through taking a number of decisions of strategic importance to the future company.

- Decision models

- Services marketing

- Simobiz Business Game
Access conditions  : - ISA option
Location  : BREST
Coordinator  : Philippe PICOUET
Co-Coordinator  : Annie BLANDIN
Credits MR 2A IHM  : 6
Credits IG 3A  : 6
Dernière màj le 29-JAN-07 par GRAVOT
Code Intitulé
Co-resp. Etat
Date màj
Last update
ISA-MARK Marketing des services .   Non remplie 23-03-07
ISA-MODE Decision modelling .   Validée 30-09-06
ISA-STRAT Management strategy for mobile phone operators .   Validée 12-07-06

IMT Atlantique
Campus de Brest
Technopôle Brest-Iroise
CS 83818
29238 Brest Cedex 3

Tél  +33 (0)2 29 00 11 11
Fax +33 (0)2 29 00 10 00